Program - Leisure - Swabian Alps - Germany
The Teddy bear

The birthplace and the museum of the Teddy bear

The little town of Giengen an der Brenz in Swabia, southern Germany, is famous as the home and birthplace of the Teddy bear. Here, lovers of the cuddly toys with the “Button in Ear” can experience their favorite furry friends in a very special way.

Margarete Steiff (1847-1909), a native of Giengen was partially-paralyzed at the age of 18 months, but from a dressmaking studio in her father’s house established a company making felt toys, moving in 1888 to a building designed by her brother.The Steiff company has a factory shop and an interactive museum on the premises, and other aspects of the history of Giengen are illustrated in the nearby municipal museum. The Steiff Museum covers 2400 square meters and is home to more than 2000 Steiff toys. It’s a fascinating experience for children, grownups and collectors alike. A 15-metre-long “snake” slide has slithered its way from the world of life-size animals on the second floor to the first floor of the museum. The first walk-on Steiff animal is also the longest plush slide in the world. The outer wall of the stainless steel slide is covered with 60 sq m of green plush, which makes it look even more like a real oversized snake.

For more than 130 years, Steiff has been synonymous with childhood dreams. The concept of the Steiff Museum incorporates these values and communicates them to visitors from both Germany and abroad, who have an opportunity to spend a few unforgettable hours in a unique, dreamlike setting.